Here is a PDF of "A Website Designed", created by John Furness of Simple Square. © 2011 - All rights reserved.

Phase One: Information Gathering

The first step in a successful project is to gather information. Many things need to be taken into consideration, so we first ask a lot of questions to help us understand your business and your needs.

Certain things to consider are:

What is the purpose of your project? Do you want to provide information, promote a service, sell a product… ?

What do you hope to accomplish with this project? Two of the more common goals are either to make money or share information.

Target Audience
Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person. Consider their age, sex or interests – this will help us determine the best design style for you.

What kind of information will the target audience be looking for? Are they looking for specific information, a particular product or service…?

Phase Two: Planning

Using the information gathered from phase one, we put together a plan.

For a web site, we develop the sitemap and decide what technologies should be used to build your site. For brand development, we craft a strategy by helpiung you answer the three key questions:

  1. Who are you?
  2. Who needs to know?
  3. Why should they care?

For print projects, content outlines, several rounds of sketches and a few concepts are all part of the planning process.

Phase Three: Design

Drawing from the information gathered up to this point, we determine the look and feel of the site. Target audience is one of the key factors taken into consideration here. A site aimed at teenagers, for example, will look much different than one meant for a financial institution. We also incorporate elements such as the company logo or colors to help strengthen the identity of your company on the web site.

Once we’ve designed a prototype, you are given access to the Client Studio, which is a secure area of our web site. The Client Studio allows you to view your project throughout the design and development stages. Most importantly, it gives you the opportunity to express your likes and dislikes on the site design.

In this phase, communication is crucial to ensure that the final web site will match your needs and taste. We work together in this way, exchanging ideas, until we arrive at the final design for the site. Then development can begin…

Phase Four: Development

This is where the web site itself is created. We take all of the individual graphic elements from the prototype and use them to create the functional web site. We also take your content and distribute it throughout the site, in the appropriate areas.

This entire time, you will continue to be able to view your site in the Client Studio, and suggest any additional changes or corrections you would like to have done.

Phase Five: Testing and Delivery

At this point, we attend to the final details and test your web site. We test things such as the complete functionality of forms or other scripts, we test for last minute compatibility issues (viewing differences between different web browsers), ensuring that the site is optimized to be viewed properly in the most recent browser versions.

Once we receive your final approval, it is time to deliver the site. We upload the files to your server – in most cases, this also involves installing and configuring WordPress, along with a core set of essential plugins to help enhance the site. Here we quickly test again to make sure that all files have been uploaded correctly, and that the site continues to be fully functional. This marks the official launch of your site, as it is now viewable to the public.

Phase Six: Maintenance

The development of your web site is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis. If this interests you, we will be more than happy to continue working together with you to update the information on your web site. We offer maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your site.

Creative Reboot is small design group that specializes in bridging the gap between creativity and technology.